Paint this picture.
You invested a lot of hard-earned money on things like direct mail, Google Ads and on your website. Then, your find your neighbor getting more clients than you just by using platforms like Thumbtack and Amazon Home Services.
That sucks right...
Amazon is reshaping how we do business. And that’s a good thing. Do you remember the time when you posted your services on the yellow pages and drank some coffee while waiting for a landline call? What about door-to-door canvassing? Have you ventured on Sunday newspaper ads?
The good news is, these days are gone. You must be able to quickly adapt if you want to survive.
My question is… have you?
Angie’s List and Craigslist came out in 1995. Were you prepared for it?
HomeAdvisor launched in 1998. Thumbtack in 2005. Amazon Home Services in 2015.
Are you ready for it?
If you are like most mortals, you goofed off on opportunities like Facebook Ads when the cost-per-click was around 5 cents, or SEO before all the updates.
And you probably have a “lucky friend” who saw the opportunity and hit the jackpot, while you kept running around your tail doing the same thing over and over again.